PMP Practice Question: Business Environment — Agile, Medium
An agile team is developing a customer relationship management system for a retail company. During the sprint review, the marketing director expresses frustration that the team hasn't incorporated artificial intelligence features that competitors recently launched. The product owner explains that AI capabilities were not in the original product vision and would require significant technical investment. The marketing director insists this is now a competitive necessity and questions the team's market awareness. What is the most appropriate response?
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