PMP Practice Question: Business Environment — Predictive, Medium
A pharmaceutical project manager is overseeing the development of a new drug delivery system using a waterfall approach. Midway through the execution phase, a competitor releases a similar product with superior features that is gaining significant market share. The executive team is concerned about the project's business value and market viability. The project is currently on schedule and within budget, with 60% of deliverables completed. What should the project manager recommend?
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