PMP Guide — Empowering Project Managers
Business EnvironmentAgileMediumECO: Business Environment Task 1.2

PMP Practice Question: Business Environment — Agile, Medium

Your agile team is developing a customer relationship management (CRM) system. A major competitor has just launched a similar product with innovative AI-powered features that are generating significant market buzz. Your sales team is pressuring the product owner to immediately pivot and incorporate similar AI capabilities, even though this was not part of the original product vision. The development team has concerns about technical feasibility within the current timeline. What should the product owner do first?

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