PMP Guide — Empowering Project Managers
Business EnvironmentAgileMediumECO: Business Environment Task 2: Evaluate and address external business environment changes

PMP Practice Question: Business Environment — Agile, Medium

An agile team is developing an e-commerce platform when a major competitor launches a new feature that allows customers to visualize products in 3D using augmented reality. Market research indicates this feature could significantly impact customer acquisition. The feature was not in the original product vision, and implementing it would require learning new technologies. The product owner wants to pivot immediately. What should the team do?

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