PMP Guide — Empowering Project Managers
Business EnvironmentAgileHardECO: Business Environment Task 2.2

PMP Practice Question: Business Environment — Agile, Hard

Your company is using agile methods to develop a SaaS platform in a rapidly evolving market. Over the past six months, three major competitors have been acquired by larger technology companies, and two well-funded startups have entered the market with aggressive pricing. Your executive team is debating whether to focus on rapid feature expansion to compete with well-resourced competitors, or to pursue a niche market strategy focusing on specific customer segments. During a quarterly business review, the CEO asks your agile teams to "move faster" and double their velocity to match competitor release rates. However, your teams are already working at sustainable pace, technical debt is accumulating, and customer satisfaction scores have started declining due to quality issues in recent releases. The CTO is advocating for a "hardening sprint" to address technical debt, but the CEO views this as "not moving forward." How should you best navigate this situation?

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