PMP Practice Question: Business Environment — Agile, Medium
An agile development team is creating a supply chain optimization platform for a logistics company. During a sprint retrospective, team members express concern that they're building features based on assumptions rather than validated customer needs. The product owner has been setting priorities based on executive requests rather than direct customer feedback. The company has 50 potential enterprise customers who have expressed interest but haven't been involved in the development process. What should the project manager recommend?
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