PMP Guide — Empowering Project Managers
Business EnvironmentAgileHardECO: Business Environment Task 2: Evaluate and address external business environment changes

PMP Practice Question: Business Environment — Agile, Hard

Your organization operates in a highly competitive market where a major competitor just announced a disruptive product launch in 6 months. Your agile team is currently working on a 12-month product roadmap with different features. The executive team wants to immediately shift focus to competitive features, but your Product Owner believes the current roadmap addresses more fundamental customer needs that will provide sustainable differentiation. Your team's velocity suggests they cannot deliver both sets of features within 6 months. Market analysis shows the competitor's announcement has already impacted your pre-orders by 30%. What is the best course of action?

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