You're managing a marketing campaign project using a hybrid approach where creative development is agile and media buying follows predictive contracts. During a retrospective, the creative team expresses frustration that their iterative work is often wasted because media placements are locked in months ahead based on initial concepts. The media team counters that they need creative specifications early to negotiate the best rates and placements. This tension is affecting team morale and collaboration. What is the most effective way to address this underlying conflict?

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Accepted Answer

The correct answer is A. Successful hybrid projects require intentional integration between components using different approaches (ECO Process Task 7.2). By facilitating collaborative workflow design, you help teams understand each other's constraints and create handoffs that respect both the predictive commitments and iterative flexibility. Option B abandons the benefits of the hybrid approach without addressing the root cause, which is integration rather than methodology choice. Option C adds bureaucracy that will slow iteration without solving the underlying coordination problem. Option D increases silos and will likely worsen integration problems, as the teams need more collaboration, not less.

PMP Practice Question: Process — Hybrid, Medium

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