Question

You're managing a marketing campaign project using a hybrid approach where creative development is agile and media buying follows predictive contracts. During a retrospective, the creative team expresses frustration that their iterative work is often wasted because media placements are locked in months ahead based on initial concepts. The media team counters that they need creative specifications early to negotiate the best rates and placements. This tension is affecting team morale and collaboration. What is the most effective way to address this underlying conflict?

Accepted Answer

Facilitate a joint planning session where both teams collaboratively design a workflow that identifies the minimum viable creative specifications needed for media commitments while preserving iteration flexibility for refinements

Answer

Restructure the project to use a fully predictive approach for both creative and media to eliminate the conflicts inherent in the hybrid model

Answer

Implement a formal change control process where any creative iterations must be approved by the media team before implementation

Answer

Schedule separate planning sessions for each team so they can work according to their preferred methodology without interference

PMP Practice Question: Process — Hybrid, Medium

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