You are leading a hybrid project where marketing campaigns follow a waterfall approach with fixed launch dates, while the supporting digital platform is developed using Kanban. The platform team has adopted a continuous flow model and deploys features as they're completed. The marketing director is frustrated because features are being released without coordination with campaign timelines, resulting in promotional materials that don't match current functionality. The platform team argues that continuous delivery provides faster value. What is the best way to resolve this conflict?

Question

Accepted Answer

The correct answer is D. Option D is correct because feature flags enable the best of both worlds—the platform team maintains continuous flow and deployment (preserving Kanban benefits), while marketing gains control over when features become visible to users, aligning with campaign schedules. This technical solution resolves the coordination problem without forcing either team to abandon their effective approach. Option B is the main distractor and could work, but it compromises the continuous flow benefits of Kanban by introducing batch releases and waiting periods. Option A unnecessarily changes a working system to match another's constraints rather than finding an integrative solution. Option C eliminates the adaptive benefits entirely and is unrealistic for digital platform development where requirements evolve.

PMP Practice Question: Process — Hybrid, Medium

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