You are managing a marketing campaign project using a hybrid approach where creative content is developed iteratively with weekly reviews, while media buying and contracts follow a predictive schedule with fixed commitments. Three weeks before launch, the iterative creative reviews reveal that the campaign messaging needs significant changes based on stakeholder feedback. However, media placements worth $200,000 have already been contracted based on the original creative concept, and changing them would incur 25% cancellation fees. The CMO insists the new messaging is essential for campaign success. How should you proceed?

Question

Accepted Answer

The correct answer is A. Option A is correct because it provides decision-makers with information needed to make an informed trade-off decision (ECO Process Task 2.6). Hybrid projects require balancing flexibility with commitments, and economic analysis helps determine if iteration benefits justify changing predictive commitments. The decision authority rests with the CMO who must weigh business outcomes against costs. Option B is the main distractor but wrong because it prioritizes avoiding sunk cost losses over campaign effectiveness—if the CMO believes new messaging is 'essential for success,' constraining it may jeopardize the entire campaign's ROI. Option C is unlikely to succeed and wastes time. Option D makes a significant financial decision without proper analysis or authorization.

PMP Practice Question: Process — Hybrid, Medium

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